Waste Management (WM), a Fortune 250 company, is the leading provider of comprehensive waste and environmental services in North America. We are strongly committed to a foundation of operating excellence, professionalism and financial strength. WM serves nearly 25 million customers in residential, commercial, industrial and municipal markets throughout North America through a network of collection operations, transfer stations, landfills, recycling facilities and waste-based energy production projects.
I. Job Summary
The Salesforce Marketing Cloud Architect position provides a balance between system administration, development, and innovation, along with production work – it’s perfect for those who like to both plan/lead and execute! You will govern the use of the Salesforce Marketing Cloud platform and centralize administration to ensure digital best practices are followed and enable features and functionalities to support efforts around digital marketing. You must partner with the Marketing team to understand business processes to help design and develop enhancements, capabilities, and assist with process automation. This role will also oversee documentation for technical design and support planning that aligns with industry best practices and governance measures. You will be responsible for leading and executing complex marketing automation campaigns in Salesforce Marketing Cloud, using Content Builder, Journey Builder, Automation Studio, Mobile Studio, CloudPages, and beyond.
II. Duties and Responsibilities own oversight of Salesforce Marketing Cloud platform, including but not limited to: designing solutions to drive business goals with efficiency, ensuring quality and consistency across the platforms, defining requirements, and leading platform gap-analysis, understanding and managing technical debt, ensuring compliance and security. Including:
Stay current on platform releases regarding new features and product roadmaps. Identify and facilitate employment of those that will improve digital effectiveness.
Understand and connect business goals and challenges with the overall design of the various solutions
Identify and provide input into proper marketing automation solutions that respect the integrity of existing internal data processes. Work with various business and technology leaders at all levels of the firm to understand technical requirements, make recommendations, and drive (project manage) execution.
Oversee documentation for technical design and support planning that aligns with industry best practices and governance measures
Educate, train, influence, and drive consistent adoption of platform and industry best practices, serve as expert on WM’s Salesforce Center of Excellence standards
Provide project management support for platform migration and campaign development
Work with other WM’s salesforce team members to liaise with Salesforce Marketing Cloud account team
Interfaces with data teams to maintain flows, monitor health of critical automations – (SQL)
Provides guidance and support on production work where needed
Provides governance for subscriber permissions, automations/disposition files
Execution of complex marketing automation campaigns in Salesforce Marketing Cloud, using Content Builder, Journey Builder, Automation Studio, Mobile Studio, CloudPages, and beyond.
III. Supervisory Responsibilities
May coach and mentor less-experienced analysts and act as team leader on systems projects.
The requirements listed below are representative of the qualifications necessary to perform the job.
Education and Experience
Education: Required Bachelor’s Degree (accredited) in Business, Information Systems, or similar area of study, or in lieu of degree High School Diploma or GED (accredited) and 4 years of relevant experience.
Experience: Seven (7) years of previous experience in digital marketing, marketing strategy, marketing operations and/or marketing/advertising technology within a leading brand, digital agency, or strategy consulting firm including 4+ years of Marketing Cloud experience.
B. Certificates, Licenses, Registrations or Other Requirements
C. Other Knowledge, Skills or Abilities Required
Deep knowledge and hands-on experience of SFMC from execution of programs, to systems design, database management and administration perspectives.
Up to date with the latest trends and best practices in marketing automation
Ability to work closely with the various specialists, especially cross-functional teams and external vendors involved with the development and execution of digital marketing
Platform implementation and onboarding experience
Excellent attention to detail, strong strategic thinking, creative problem solving and analytical skills.
Defining best practices and educating internal partners on those best practices for the use of the systems.
Strong self-starter who is a team player and can work independently.
Managing operational requests and assisting in the escalated triage of support issues, working with diverse user groups
Advanced knowledge or skills in one or more of the following required:
Present, communicate and articulate effectively to all levels of the organization (including technical and non-technical audiences, Senior Leadership, VPs and C-level executives).
Architecting and designing frameworks.
Completing design artifacts using UML.
Project management (including ability to lead a project team) and organizational skills.
Vendor interactions skills; Provide input to contract negotiations.
Ability to resolve interpersonal and technical conflicts.
Knowledge and understanding of prototyping and methods of implementation.
Ability to provide input to business processes and translate them into technical requirements.
D. Other Knowledge, Skills or Abilities that Contribute to Success
V. Work Environment and Essential Functions
Listed below are key points regarding environmental demands and work environment of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. [Note: the following is defaulted for office setting position]
Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, etc) most of the work day;
Required to exert physical effort in handling objects less than 30 pounds rarely;
Required to be exposed to physical occupational risks (such as cuts, burns, exposure to toxic chemicals, etc) rarely;
Required to be exposed to physical environment which involves dirt, odors, noise, weather extremes or similar elements rarely;
Normal setting for this job is: office setting.
Benefits At Waste Management, each eligible employee receives a competitive total compensation package including Medical, Dental, Vision, Life Insurance and Short Term Disability. As well as a Stock Purchase Plan, Company match on 401K, and more! Our employees also receive Paid Vacation, Holidays, and Personal Days. Please note that benefits may vary by site.
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